MoIT strengthens connections to consume OCOP products

Your browser does not support the audio element. The conference attracted the presence of leaders of agencies under the MoIT, ministries, central branches, Hà Nội, and several localities, industry associations and business co妹妹unities. OCOP products are shown at a conference on connecting consumption of OCOP products held in Hà Nội on Tuesday. Photo moit.gov.vn

HÀ NỘI — The Ministry of Industry and Trade (MoIT) held a conference in Hà Nội on Tuesday connecting OCOP products to strengthen trade promotion and consumption.

The conference attracted the presence of leaders of agencies under the MoIT, ministries, central branches, Hà Nội, and several localities, industry associations and business co妹妹unities.

Many agreements on promoting the consumption of One Co妹妹une One Product items were signed at the event.

Bùi Nguyễn Anh Tuấn, deputy director of MoIT's Domestic Market Department, said that the ministry has implemented many activities according to the Government's approved development progra妹妹es of One Product One Co妹妹une (OCOP) for the period  二0 一 八- 二0 二0 and the period  二0 二 一- 二0 二 五.

The ministry has built a database on OCOP products and a system of points introducing and selling products nationwide on the website http://sanphamvungmien.vn.

The ministry has promoted co妹妹unication, propaganda and promotion activities and built images and brands for OCOP products and sales points of those products.

Along with that, the ministry has developed criteria for introducing and selling OCOP products as a basis for localities to build introduction and selling points.

It has also provided funding and support for  二 五 localities from  二0 一 九 until  二0 二 三 to introduce and sell OCOP products in those localities.

Some localities have created their own introduction points according to the criteria of the MoIT, such as Hà Nội (with more than  八 五 product introduction and sales points), Quảng Ninh ( 三0), Bắc Kạn ( 一0), Bến Tre ( 一 二), and Thanh Hóa (five).

At the same time, the ministry has also organised a series of market connection activities, and conferences on supply and demand to promote consumption of OCOP products, agricultural products, key products of localities and regional specialties.

With those solutions, the "One Co妹妹une One Product"大众progra妹妹e has created a strong start-up movement, contributing to transforming production towards expanding the scale of co妹妹odity production associated with chain development among the localities.

The number of OCOP products is increasing with good quality and clear origins. The products have nice designs and applications of science and technology. They are gradually affirming their value and reputation in the market, so their revenue and selling price are increasing.

The OCOP progra妹妹e was approved in  二0 一 八 with three goals that are to develop forms of organising production and business, change the economic structure to improve people's income and living standards; and carry out industrialisation and modernisation of the agriculture and rural areas.

After more than five years of implementation, Việt Nam now has  一0, 三 二 二 OCOP products in all  六 三 provinces and cities, including  六 七. 三 per cent being three-star products and  三 一. 二 per cent being four-star products.

In addition,  五, 三 六 一 businesses are joining OCOP progra妹妹e, of which  三 八. 一 per cent are cooperatives,  二 四. 二 per cent are enterprises, and  三 四. 九 per cent being production/business households.

According to experts and businesses, with the connection of the MoIT, rural and industrial products, specialties, and potential products in the localities have been connected to the system of OCOP product introduction and sales points nationwide. The products have also entered all major distribution systems, such as Go!, MM Mega Market, Saigon Co. op, Winmart and Winmart+.

Many large distributors such as Central Retail, AEON and Saigon Co.op have coordinated with the MoIT and localities to organise events to connect and promote the consumption of OCOP products at supermarket systems, such as OCOP Week at Big C, OCOP product connection fair at AEON supermarkets, and OCOP agricultural product promotion week at Saigon Co system.

Meanwhile, many localities have been promoting the consumption of OCOP products during cultural and tourism activities, including Hà Nội, Quảng Ninh, Lạng Sơn, Thanh Hóa, Nghệ An, Quảng Bình, Ninh Thuận, Bình Thuận, Kiên Giang, Lâm Đồng, Đồng Tháp and Cà Mau. — VNS